
We are Bend Up
At the intersection of artistry and engineering, we forge a new era in furniture design. Our creations are not just pieces of furniture; they are modern marvels that transcend conventional boundaries. With a fusion of metal mastery and design ingenuity, our pieces are not only works of art but also practical solutions for everyday life. They embody versatility, seamlessly blending into any space while commanding attention with their sleek designs and enduring allure. Embracing the spirit of constant evolution, we redefine what it means to furnish spaces in an aesthetic and functional way.

Meet Rhea Sethi
Founder & Chief Designer
At 24, I founded BendUp to create unique, elegant, and functional metal furniture that elevates any space. My background in design and love for metalworking have fueled my journey to build a brand loved by many.
From an early age, I was captivated by the artistry of metalworking, spending countless hours in my father's workshop, observing his craft. Inspired by his dedication, I pursued an Interior and Architecture Design degree to hone my skills and deepen my understanding of the field.
After graduating, I launched my brand with the vision of producing standout pieces that combine aesthetics, functionality, and ergonomic design. Each piece I create reflects my passion for metalworking, characterized by meticulous attention to detail and a commitment to quality.
I continuously experiment with new techniques and materials, pushing the boundaries of metal furniture design to offer innovative and original creations. My work is not just about furniture; it’s about crafting works of art that enhance living spaces and inspire those who use them.
Empowerment through Innovation
Our mission is to revolutionize the furniture industry with innovative metal-based designs and impeccable craftsmanship. As the first woman-led metal fabrication company, we aim to break barriers and create distinctive metal furniture known for creativity, quality, durability, and sustainability.
Rooted in impeccable craftsmanship
We proudly 'Make in India' at our Faridabad factory, where our vision begins on paper and transforms into metallic marvels by skilled artisans. They blend years of experience into bending each piece of metal with artistic perfection. Our commitment to original concepts and customer aspirations, combined with our factory's efficiency in cost, design, timeline, and output, defines our exceptional craftsmanship.


Empowered
by ethos
We contribute to sustainability by reusing metal scraps and excess remains from our production. Our commitment to reducing waste drives us to transform these materials into functional & aesthetic furniture and accessories.

Craftsmanship
Innovation


Superior Quality

Exclusivity